Thursday, November 14, 2013

ReNaming and or ReBranding your company or your product

Renaming and or Rebranding is a NEW MARKETING STRATEGY with a NEW name to differentiate IDENTITY in the customers' mind, investors and competitors that will keep the NEW name ahead of all competitors. It's cycle of updating a NEW MARKETING STRATEGY. This cycle makes a business and or a company stay current with the times and set themselves ahead of competitors.
 
Renaming and or rebranding a business or a company or a product is highly rewarding in the 21st century and beyond as it is a CONTINUOUS PROCESS updating a BUSINESS MARKETING STRATEGY or a COMPANY MARKETING STRATEGY or a PRODUCT MARKETING STRATEGY, a new IMAGE to make it more attractive and successful MARKETING.
 
In the twenty first century and beyond, name brands that succeed will not be those that sell specific products or services but those that communicate CLEAR VALUES which stretch across a number of products or services. Take a look at the results of companies such as APPLE, P&G, FORD to name a few and renamed or rebranded companies such as

ANDERSEN  CONSULTING  to  ACCENTURE
 
GMAC  BANK to ALLY  BANK
 
DANONE yogurt Bio  to  ACTIVIA
 
IMMAC  to  VEET
 
PHILIP  MORRIS  to  ALTRIA
 
DAYTON HUDSON CORPORATION  to TARGET
 
DATSUN  to  NISSAN
 
BACKRUB  to GOOGLE
 
TELECOM  to TELSTRA
 
DIET DELUXE  to HEALTHY CHOICE
 
RIMAGE  to  QUMU

Renaming and  or rebranding is a critical strategy for ACCELERATING SUCCESS. There are many reasons for renaming and or rebranding a business or a company or a product. If your business or company fits into any of the below categories, it is time to consider renaming or rebranding your business or company or product.
 
REASONS FOR RENAMING  and / or  REBRANDING
 
*Renaming dictated by merger
*Name is associated with failures
*Name is not appropriate for NEW world markets when it comes to GLOBALIZATION.
*Name is difficult to remember
*Name is misleading to customers
*Name is difficult to pronounce
*Name is too long
*Name is outdated in terminology  : Name has to appeal to a NEW & more affluent market
*Name is geographically restrictive
*Name is limiting in range of operations
*Name no longer fits in the businesses they are in
*Name is in trademark conflict
*Name has negative connotations in the new markets they are serving
*Name need to reposition & new the corporate brand