Renaming and or rebranding a business or a company or a product is highly rewarding in the 21st century and beyond as it is a CONTINUOUS PROCESS updating a BUSINESS MARKETING STRATEGY or a COMPANY MARKETING STRATEGY or a PRODUCT MARKETING STRATEGY, a new IMAGE to make it more attractive and successful MARKETING.
In the twenty first century and beyond, name brands that succeed will not be those that sell specific products or services but those that communicate CLEAR VALUES which stretch across a number of products or services. Take a look at the results of companies such as APPLE, P&G, FORD to name a few and renamed or rebranded companies such as
ANDERSEN CONSULTING to ACCENTURE
GMAC BANK to ALLY BANK
DANONE yogurt Bio to ACTIVIA
IMMAC to VEET
PHILIP MORRIS to ALTRIA
DAYTON HUDSON CORPORATION to TARGET
DATSUN to NISSAN
BACKRUB to GOOGLE
TELECOM to TELSTRA
DIET DELUXE to HEALTHY CHOICE
RIMAGE to QUMU
Renaming and or rebranding is a critical strategy for ACCELERATING SUCCESS. There are many reasons for renaming and or rebranding a business or a company or a product. If your business or company fits into any of the below categories, it is time to consider renaming or rebranding your business or company or product.
REASONS FOR RENAMING and / or REBRANDING
*Renaming dictated by merger
*Name is associated with failures
*Name is not appropriate for NEW world markets when it comes to GLOBALIZATION.
*Name is difficult to remember
*Name is misleading to customers
*Name is difficult to pronounce
*Name is too long
*Name is outdated in terminology : Name has to appeal to a NEW & more affluent market
*Name is geographically restrictive
*Name is limiting in range of operations
*Name no longer fits in the businesses they are in
*Name is in trademark conflict
*Name has negative connotations in the new markets they are serving
*Name need to reposition & new the corporate brand